Why should you measure employee commitment?

Your employees are intelligent, so you can be sure that they will do the right things the right way, at the right time - can’t you? Oh, if only that were true!

It’s one thing to define processes, and train employees to follow them. But, what about exceptions to the rule - situations that are new or are not part of documented procedure? Do employees know what to do when faced with the unknown? Commitment to a common set of values provides employees with “guiding principles”, allowing them to react appropriately in unknown situations. Values guide how employees perform their jobs, while processes guide what work gets done.

Measuring employee commitment allows you to:

• Gauge employees alignment to company values and goals – understand which ones are understood and embraced, and which are misunderstood or not supported.
• Identify performance ‘gaps’ and prioritize improvement opportunities.
• Identify customer service issues, and areas for improvement.
• Understand employee motivation and retention issues – predict undesirable turnover.
• Locate areas needing additional training.
• Help target communications and change management efforts.
• Track progress over time, and identify new problems as they arise

Measuring employee commitment quantifies the attitudes and behaviors that shape the “feel” of your organization. Employee commitment data provides a fact-based means of assessing issues, identifying improvement needs and tracking progress.

Still not convinced? Read our case study to learn about one company’s experience measuring employee commitment.